MTN Shop
Global company for sales of building equipment
About the Client
MTN Shop is a global provider of industrial rigging, workwear and safety products for multi-industries. The company operates 4 Shopify Plus websites with over 10,000 products. MTN strives to provide its customers with high-quality products and services, be a leader in innovation and technology, and create a safe and healthy work environment.
Business challenges.
Website inefficiency and conversion: The websites suffered from a large number of bugs and slow loading speed, which negatively impacted the user experience and conversion rates. This resulted in lost sales, decreased customer satisfaction, and damaged brand reputation.
Lack of required functionality: The existing Shopify App Store did not offer all the features and functionality that MTN Shop required for their business. They needed a custom solution that could be developed to meet their specific needs.
Need for a long-term technical partner: MTN Shop required a reliable and experienced technical partner who could help them decompose business requirements into technical specifications, implement solutions within agreed timelines, and provide ongoing support and maintenance.
Centralized knowledge base: With a global presence, it was essential for MTN Shop to have a centralized knowledge base that served as a single source of truth for all technical documentation and processes. This would ensure consistency and efficiency across all regions.
High-quality DevOps solution: To avoid downtime and ensure the continuous availability of their websites, MTN Shop needed a robust DevOps solution that leveraged automation, monitoring, and best practices to guarantee stability and security.
What we offered
Team
According to the detailed solution plan, we strategically allocated resources to achieve maximum impact. The Delivery Manager acted as an architect, ensuring the optimal allocation of resources and optimizing the team's efficiency. To streamline the development process, we established a separate specialized team with distinct responsibilities for project development and management.
The team consists of the following highly qualified specialists:
- Team Lead spearheaded communication with the client, managed task assignments, and monitored team performance.
- Shopify Expert analyzed and researched the most cost-effective solutions for the client's needs, resulting in significant cost savings.
- Front-End and Back-End Developers collaborated to bring the project to life with expertise in both user interface and core functionalities.
- QA Engineer ensured the quality of developed functions by conducting constant tests for seamless website performance.
As a result, MTN Shop has a transparent and efficient development process that ensures the smooth operation of the technical side of their business, with almost zero management needs on their end.
Solutions
Development of Custom Applications
The available Shopify apps did not provide MTN Shop with the precise set of features and functionalities they required to achieve their business goals. They sought a tailored solution that could seamlessly integrate with their unique business model and product offerings.
This is where our team came in. By prioritizing custom app development, we were able to craft a suite of unique functionalities and applications that went beyond the capabilities of any public app:
1. Advanced Product Options & Color Swatches:
Empowering users with extended product customization options and a visually captivating color swatch system, this feature can include additional fields for sizing, engraving, material selection, and color visualization from different angles. Ultimately, it provides a superior customer experience, leading to increased conversion and better control over product visual presentation.
2. Automated VAT Calculation System:
Significantly streamlining financial processes, this system automates Value Added Tax (VAT) calculation. It saves time, minimizes errors, and ensures accurate VAT calculation for different countries. As a result, administrative costs are reduced, tax reporting accuracy improves, and time is saved.
3. Automatic Synchronization via XML:
Guaranteeing seamless data synchronization between stores and product suppliers, this system utilizes an XML format, ensuring up-to-date information. This leads to efficient inventory management, data discrepancy elimination, and improved customer service.
4. Advanced Product Search and Filter App:
Greatly enhancing user navigation, this app offers a sophisticated search and filter application, enabling customers to find products more efficiently. It features keyword search, category, attribute, and price filtering, as well as sorting by newness, rating, and availability.
5. Apps based on Shopify Checkout UI Extensions:
Extending the checkout page functionality, these apps allow for additional custom fields, order details adjustments, and personalized messages. This increases customer loyalty, optimizes the checkout process, and boosts sales.
6. Custom Application for Monday.com work manager:
Offering a wide range of features, this app includes Gantt chart creation using data from diverse sources, as well as an alert subsystem for proactive identification and resolution of potential conflicts. Ultimately, it improves team productivity, optimizes workflow, and minimizes risks.
By crafting these custom apps, we significantly extended MTN Shop's website capabilities, making it more user-friendly, functional, and effective for the client and their customers. This project exemplifies our commitment to delivering innovative and results-oriented solutions that address our clients' unique business needs.
Website loading speed optimization
At the beginning of our cooperation with MTN Shop, the client faced the problem of slow loading speed of their website, which had a rather negative impact on conversion. Therefore, we conducted a Technical Audit of the website, which allowed us to identify weaknesses and the degree of their impact on the site's speed and create a roadmap for solving these problems.
Throughout the entire development process, we used best practices that allowed us to optimize and maintain impressive website speeds. Constant monitoring of the store's performance using Google tools guided our efforts to improve loading speed. Using semantic and clean code, we prioritized a smooth and fast user experience. Image optimization further reduced loading times.
In addition, with the help of a Shopify Expert, we found installed applications that negatively affected the speed and replaced them with alternative ones, which ultimately led to an increase in speed without losing the necessary functionality.
As a result, we increased Google's speed scores from 20 to 85 for PC and from 16 to 60 for the mobile version.
Unlocking the power of the website with Shopify 2.0
In 2022, MTN Shop faced the critical requirement to update their Shopify theme to version 2.0 due to evolving platform functionalities and security measures. This necessitated a comprehensive theme redevelopment, ensuring seamless migration while preserving their valued brand identity.
Our team leveraged its extensive Shopify expertise to meticulously craft a migration roadmap and cost estimate, guaranteeing transparency and project efficiency. We diligently recreated all existing pages and sections, adhering to stringent Shopify theme requirements while incorporating client-driven design enhancements. Additionally, we developed new custom sections tailored to MTN Shop's specific business needs, optimizing user experience and driving conversions.
Following rigorous testing and validation, we seamlessly migrated the finalized theme version 2.0 to the MTN Shop website, ensuring minimal disruption to their online operations. We further streamlined the process by efficiently applying the updated theme to all affiliated stores, ensuring platform-wide consistency and improved user experience.
Support & maintenance
Recognizing that uninterrupted website operation is critical to success, we have developed a comprehensive support and maintenance solution that guarantees unwavering confidence and continuous uptime for our clients' websites.
Our solution includes proactive monitoring and rapid issue resolution to minimize downtime and ensure a seamless user experience. We also perform regular backups for data security and swift recovery in unforeseen circumstances. Routine checks of core functionalities optimize site performance and reliability, while UX enhancements elevate usability and user engagement. Finally, efficient bug fixing ensures smooth and frustration-free user experience.
Tailored to our clients' needs, this solution embodies our commitment to providing comprehensive and effective solutions that drive their success. Our dedicated support team ensures that our clients' websites seamlessly support their business goals.
Technologies and tools we used:
Back-end: PHP, Laravel, Shopify API
Front-end: Shopify Plus, Shopify Liquid, JavaScript, HTML5, CSS3
PM: Asana, Slack, Google Workspace.
Front-end: Shopify Plus, Shopify Liquid, JavaScript, HTML5, CSS3
PM: Asana, Slack, Google Workspace.
What Our Client Says:
"Grodas did a great job with our website!"
Mark Waldron
E-Commerce Specialist at “MTN Shop”