Plant & Design Studio

Sowing Success: eCommerce Growth with Shopify  

About the client

Our client is a creative business based in Athens, Greece, that brings together a plant shop, flower studio, and creative office. Embracing the idea that plants are a timeless part of life, not just a trend, they offer a wide selection of indoor and outdoor plants, handmade ceramics, and top-tier garden tools. Known for their custom floral arrangements and large-scale installations, the company also designs gardens and indoor ecosystems. In addition, they provide creative direction and curation for brand and institutional projects, along with event decoration services.

Service provided: Shopify Migration and Development  

Business Challenge

Bringing Brand Vision to Digital Experience. As the client’s business grew, they needed a digital experience that reflected their unique brand ethos and creative vision. Their WooCommerce store had become too limited, so they looked for a partner who could build a more capable eCommerce presence - one that preserved the visual and experiential essence of their brand.

Platform Limitations and Growth Constraints. Their existing setup couldn’t keep up with a growing product catalog and expanding creative services. They needed a solution that combined smooth functionality with strong aesthetic appeal to showcase their full offering.

Digital Reach Expansion. To grow their online presence and connect with a wider audience, without losing sight of their brand identity, they needed a platform that could support both their retail products and creative service portfolio in one cohesive experience.

The Solution

Partner Selection and Team Allocation

The client chose Grodas based on our strong technical background in eCommerce, our proven success with platform migrations, and our expertise in Shopify. The cooperation focused on building an online shopping solution that not only displayed the client's diverse product range but also strengthened their digital presence.

A dedicated team consisting of a project manager, front-end developer, and delivery manager kept the migration on track and delivered each milestone smoothly.

Comprehensive Analysis and Planning

Diving deep into the client's digital ecosystem, our technical team uncovered the structural strengths and potential weaknesses that would guide the migration strategy. The discovery phase was key, revealing areas for improvement that might have otherwise gone unnoticed.

Our  approach included:

• In-depth analysis of the existing WooCommerce store architecture

• User experience evaluation, including pain points and SEO performance assessment

• Content and data cataloging for smooth migration planning

• Selection of a flexible Shopify theme as the foundation for the new store

This evaluation also guided our approach to content organization and categorization, ensuring that the client's product and service offerings were properly structured and displayed on the new platform.

Development and Implementation

Moving from analysis to execution, we applied a comprehensive development plan across all areas, balancing the client's existing digital presence with meaningful functional improvements to the customer experience.

1. Content Migration: Our technical experts transferred product descriptions, images, customer data, and order history without friction. Through proper URL redirects and metadata optimization, we preserved data integrity and kept search engine rankings steady. This process ensured that the client's broad content offering was well-organized for the new platform.

2. Collaborative Design Process: By working closely with the client's team, we shaped each page to align with the brand's creative direction. This hands-on, iterative approach resulted in an intuitive design that highlighted the client's unique products and services, making it easier for customers to connect with the brand.

3. Functionality Rollout: The Grodas team introduced new features to make shopping more enjoyable and effortless for every customer:

• Advanced filtering options help customers quickly find the products they're looking for.
• Interactive tools for custom bouquet and ecosystem design inquiries enrich the shopping experience.
• Mobile optimization ensures smooth browsing for customers on the go.

4. Technical Excellence and Performance: With a custom Shopify solution expertly engineered, we helped the client transform their online presence into an engaging brand experience. The implementation simplified user journeys while securing the system’s reliability and robustness to support long-term business growth.

Our development approach kept the brand’s artistic, creative essence intact while adding modern eCommerce features to support both product sales and service inquiries. The result was a polished digital experience that authentically represents the client's unique position in the plant and design industry.

Technologies and tools we used:

• Front-end: HTML5, JS, CSS3, Liquid, Shopify API

• Deployment: GIT

• Project Management: Jira, Slack, Google Workspace

 What Our Client Says

"They've listened closely to what I've been asking for and have executed it flawlessly."